Search Engine Optimisation

A lot of people ask, “What can SEO do for me?”. Let’s start with increasing your organic website traffic and helping to grow your bottom line.

Your website should be working to grow your business operations from day one. A data-driven, evolving SEO strategy created specifically to meet your business objectives, means your website is working to deliver results.

That means so much more than aiming for #1 on Google.

What SEO can do for you

Search Engine Optimisation is one of the most powerful ways to increase business in your industry. SEO is a long game in comparison to Google Adwords, but worth the investment. It means that you can attract visitors to your site organically, potentially increasing the rankings through relevant keywords and content.

This means that your website will be working for you, 24/7 (even weekends), whether you’re running a paid campaign or not.

Search Engine Optimisation can:

• Increase your website’s visibility in Google rankings with relevant keywords
• Grow organic traffic to your website with an increase in conversions
• Connect with your audience at various stages of their engagement with your brand through relevant content

A winning strategy for Mettam’s Mufflers

Mettam’s Mufflers have achieved some impressive results since their first SEO strategy.

• 25% increase in organic traffic
• 31 keywords on the first page of Google
• 20% increase in site conversions in the past 3 months

Creating your ongoing SEO strategy

There are some cowboys out there that promise rankings, but that’s not our style. Any good SEO strategy should be based on increasing relevant organic traffic through to your website - you can’t fake good content.

It means you’re going to get relevant results and faster than you would by attempting to rank #1 on Google for a keyword that may or may not be relevant to your content.

Strategy elements

Our in-house specialists start with a deep-dive into your industry, business, audience and objectives to lay the foundation of your strategy.

No two strategies are the same, because no two businesses are the same. It means that each strategy may involve:

• Comprehensive keyword research with a content plan
• On-site technical SEO fixes and updates to keep your website open for organic traffic business
• Off-site SEO including link-building
• Content marketing strategy with an ongoing plan
• Reputation management
• Local SEO including optimised Google My Business listings
• Reporting based on your goals and schedule

With any strategy, we always have a game plan so that it evolves based on metrics that are defined to meet your goals.

Your results

Your results will vary depending on your business and your objectives, but your dedicated Account Manager will work with you to define your goals.

This forms the basis of your monthly report, which will also outline recommendations to make the changes to ensure your strategy is working to grow your bottom line.

Search Engine Optimisation (SEO) is all about buyer intent.

Whether your customer is purchasing a product or educating themselves about your product or service, ranking in the top 1-3 results in Google organic and Google Map listings is the most cost-effective way to increase brand awareness and online conversions.

That means: phone call clicks from their mobile phone and contact form submissions, just to name a couple. 

How does traffic translate into enquiries?

Understanding how traffic translates into enquiries will empower you to set smart objectives for your SEO campaign. These objectives will be grounded by data and prevent you from slipping into false disappointment.