The Snapchat chat: eCommerce, Spectacles & Instagram
Updated 22 July 2021 (Published 22 April 2018) by Jessica in Digital Marketing
With a few things going on at Snapchat HQ over the past few months, we rounded up some of the latest news: their eCommerce feature, giving the spectacles another push and some of the features that Instagram is cherry-picking from Snapchat.
Episode 32
(03:26) - Snapchat is testing a new eCommerce feature
- Snapchat is testing a new feature that will allow publishers on their Discover platform to sell items in the Snap Store
- You can currently purchase Snapchat merch, such as hats and jumpers
- Will their lenses be part of the shop someday soon?
- The feature allows users to swipe on a product in a snap, taking them to the store to make their purchase
(04:30) - Snapchat is working on updated spectacles
- The original product spectacles were sold in vending machines and captured 10-30 seconds of video
- Snapchat famously made $40 million loss on the first round of spectacles
- They only sold about 150,000 units, even though they were seemingly well received by critics
- This may mean that they reduce the units in production this time around
- They'll be focusing on speed improvements to fix the issues that plagued the first generation
- The new glasses could have two lenses include a more advanced camera technology than the previous person and cost upwards of $300
- Snapchat is looking to expand their reach and are rumored to be in talks with Warby Parker and Luxottica, who Richard has never heard of
(07:43) - Instagram is implementing scannable nametags to add your friends
- It's a Snapchat feature that Instagram was yet to copy, and they're finally getting around to it
- It's a fun feature and something that could be integrated into your digital marketing campaigns because it will help you easily promote your profile
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